Seager Brand History & Heritage
The Story of Seager
2013–2014Surf, the outdoors, and the Old West
Mattson Smith and Elliott Shaw had a brand idea. Case Anderson joined in 2014.
2015$250 apiece
They printed a few shirts and one snapback and sold to friends and family. They launched online that summer.
2018A warehouse and Stetson
First warehouse in Costa Mesa, and the first cowboy hats, made with Stetson.
2019–2020The Roundup and Storytime
A live concert in Austin, then their podcast with Charley Crockett as the first guest.
2021–2023Coors, Waylon, and 100,000 orders
San Clemente HQ, the Coors Banquet collection, and hat collections with Waylon Jennings and Zach Bryan.
2024A flagship in San Juan Capistrano
Their first store.
TodaySeager at Moon Ridge Company in Fayetteville
Snapbacks, tees, and hoodies, including the Waylon Jennings pieces, at 2852 N. College next to Base Camp Coffee.
Best Selling Seager
Seager Los Rios Tee Java
$36.00
