Stetson 72 Llano
Stetson 72 Llano
Chocolate 4X wool, shaped into a cattleman crown. That is the western silhouette most people picture first, and the 72 Llano keeps it honest: three creases up top, a brim with enough sweep to read western without shouting about it. The leather hat band sits low on the crown, studded with silver.
Sizing Chart and Instructions
Sizing Chart and Instructions
See the video below for a step-by-step guide.
Take a tape measure (a sewing tape measure works best, but not required).
Rest the tape approximately two fingers above your brow (about 1½") and about ⅛" above the ear. Right where the hat band would normally sit.
Tape should be firm but not tight. It should wrap straight across your mid-forehead.
Make sure it stays level all the way around your head (not dipping down behind your ears).
Check the sizing chart below.
If you are in between sizes, go with the bigger size.
We include sizers with every purchase that will help you make a hat that's a little too big fit.
Any questions, Book a Free virtual consultation and we will be happy to help you!
Only 1 left in stock
NOTE:
This hat is offered with custom branding. Custom branded hats are not eligible for returns or exchanges.
Add Hat Branding
$25.00
Enter exactly 2 letters.
Why only two letters?
We just think it looks classier. We have branded hundreds if not thousands of hats, and we think two letters gives it a really classy look.
How do you arrange the letters?
Under the brim, we brand them side by side. On the crown, we stack and stagger them.
Made in the USA, in the line Stetson has kept since 1865. Bring it by the shop on North College and we will set the crease to your face while you wait.

What Natalie and Zack Think About it:
This is honest feedback from founders Natalie and Zack, If this section is visible, we are describing the item, not AI.
Crown Shape
Cattleman's
Crown Height:
4 1/4 Inch
Brim Shape:
J (George Strait, Medium Curved)
Brim Width:
4 1/4 Inch
Origin
Made in the USA
Featured collection
Very classy and unique store!! So cute! Very well made clothing and wondering style. Great expirence!!!
Had the BEST EXPERIENCE picking out my hat and having it shaped to perfection! Can’t wait to go back for another!
- 5 stars: 2 (100%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
Very classy and unique store!! So cute! Very well made clothing and wondering style. Great expirence!!!
Had the BEST EXPERIENCE picking out my hat and having it shaped to perfection! Can’t wait to go back for another!