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Stetson Primo

Stetson Primo

Regular price $179.99
Regular price Sale price $179.99
Sale Sold out
Size guide

Sizing Chart and Instructions

See the video below for a step-by-step guide.

Take a tape measure (a sewing tape measure works best, but not required).

Rest the tape approximately two fingers above your brow (about 1½") and about ⅛" above the ear. Right where the hat band would normally sit.

Tape should be firm but not tight. It should wrap straight across your mid-forehead.

Make sure it stays level all the way around your head (not dipping down behind your ears).

Check the sizing chart below.

If you are in between sizes, go with the bigger size.

We include sizers with every purchase that will help you make a hat that's a little too big fit.

Any questions, Book a Free virtual consultation and we will be happy to help you!

Hat sizing chart

Only 1 left in stock

NOTE:

This hat is offered with custom branding. Custom branded hats are not eligible for returns or exchanges.

In-store or shipping nationwide. Authorized heritage dealer in Fayetteville, AR.

Free U.S. shipping on orders over $99 · $15 standard

Need help choosing your size? Contact us for a guided fit recommendation.

The Stetson Primo 10X Straw Cowboy Hat is a sleek and timeless choice for any cowboy. Crafted from high-quality shantung straw, it features a 4 3/8” Cattleman crown with a wide oval shape for a structured yet comfortable fit. The 3 1/2” slightly curved brim offers just the right balance of style and sun protection. Proudly made in the USA, the Primo 10X is a perfect blend of classic western design and premium craftsmanship, making it an ideal choice for ranch life, rodeos, or nights out.

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